14 June, 2020

Participate in our new eco-points survey

Our partner Laurea UAS has launched a new survey on the eco-point concept and in particular in relation to the eco-recycling, eco-shopping and incentives schemes.

We would like to know if the CIRC4Life eco-account would help you adopt eco-friendly shopping habits and recycle and reuse electronic products more frequently.

Please help us design better ways to encourage people to make more sustainable choices by answering our survey (in English or Spanish) which will be open until the 22th of June 2020.

14 June, 2020

CIRC4Life Interoperability Layer developed

Imagine a future where a user or buyer of a product can access close to all of the vital information: environmental and social impacts of the products production and use, support resources such as manuals, learning materials, systems for feedback and collaboration and knowledge support for effective recycling/ repair/ refurbishment through one integrating user interface. Imagine a future where a company can compile all relevant information on a product’s content and impact from different and distributed sources – regardless of the type of information and data. Imagine a procurement office that can evaluate a product from many more aspects than price: total product environmental and social impacts, availability of future re-use markets, future potential for effective recycling/ re-use/ repair/ refurbishment and future efficiency in closing the resource loops. These contexts expose ICT solutions to extensive challenges in the forms of data complexities, demands on performance, IP management and data/ transmission volumes.

14 June, 2020

Eco-shopping and survey on meat products launched in Spain

Eco-shopping has been launched in the demo (pilot) taking place in Lorca and Abaran (Region of Murcia, Spain) beginning of May in two shops in order to collect consumer preferences on the new developed products as long as the products will be in the shops.

14 June, 2020

A new flexible ICT platform for circular economy business models

In the framework of the CIRC4Life project, an ICT platform was created to support new circular economy business models (CEBM) and the Eco-account system which were developed within the project. The platform supports the models across the value chain by serving stakeholders along their purchasing and recycling behaviors. The ICT platform collects necessary information and offers tools facilitating the following CEBM’s actions: sustainable consumption, collaborative recycling and reuse, traceability of product’s sustainability along the value chain and actor’s cooperation in terms of circular economy.

14 June, 2020

CIRC4Life eco-point concept

The CIRC4Life project has created a new tool linked to an innovative incentive scheme which encourages end-users to adopt eco-friendly behaviours and allows them to make informed sustainable consumption choices.

5 February, 2020

19th of March - CEPS Policy Workshop on incentivising new circular economy business models in the context of the European Green Deal

Circular economy features as a key priority in the European Green Deal, which signals the new Commission’s ambition to accelerate the circular transition, and recognises the importance of developing markets for climate neutral and circular products.

Some key questions that need to be addressed in the coming years are the following: How can we encourage consumers and businesses to engage in circular approaches and business models? How do we create the business case and ensure consumer buy-in? Introducing the right incentives for circular economy business models and consumers will be key to achieve the circular economy potential.

4 February, 2020

CIRC4life presented at key trade WEEE and Agri-food events

On November 5th 2019, our partner Recyclia conducted its annual EcoEncuentro meeting, which gathered more than 200 professionals in the electronic recycling sector of Spain. The meeting aimed to present the current situation and future prospects of the recycling of waste of electrical and electronic equipment (WEEE) in Spain.


In addition, For its part, our partner ALIA took part in SEPOR the Livestock, Industry and Agrifood trade fair happening between the 4th and 7th November 2019. It is organized every year in Lorca (Murcia) and biodiversity, animal health and technological advances are presented and discussed. It is one of the most important and ancient trade fairs inside the Iberian Peninsula with more than 72,000  visitors.

4 February, 2020

Project Demonstrators about to be launched !

The CIRC4Life project is developing three new circular economy business models that aims to engage consumers in the transition towards a circular economy. The new business models are the following:


  1. Co-Creation of products and services with end-users

  2. Sustainable Consumption

  3. Collaborative Recycling/Reuse


These new business models will be demonstrated and piloted in 4 sectors by relevant industrial partners in Spain and the UK:

31 January, 2020

Results of surveys uncovering ways to engage consumers in the circular economy

Between July and October 2019, Make Mothers Matter conducted three consumer surveys covering the following topics:

  • Reuse and Recycling attitudes

  • The eco-points system (rewarding scheme for consumers adopting sustainable behaviours)

  • Sustainable lighting products


The  aim was to :

  • Uncover ways of engaging consumers in CE​ (circular economy)

  • Feed the development of business models and demonstrations​

  • Provide policy-relevant insights in the transition from linear to circular economy​

31 January, 2020

Announcement of CIRC4Life Design Challenge external winner

Based on the results of 190 votes, as well as feedback received through CIRC4Life project website, the winner is the label No.4 designed by the CIRC4Life project. However, the Design Challenge Jury has decided to reward the designer of label No. 1., Aleksanteri Repo, with the inclusive invitation to the Innovation Camp 2020, to be held in Spain, as the winner among external participants.

24 September, 2019

CIRC4Life collaboration with Getxo Municipality

On September 24th, our partners CIRCE and Indumetal are organising a workshop in Gexto (Spain) in collaboration with the Getxo Municipality, local businesses and citizens.  The objective is to motivate citizens & consumers to collect unused electrical and electronic products (such as tablets or mobile phones) in order to create a collaborative reuse and recycling system.

16 September, 2019

Our Survey on the Eco-Points system has been released!

Make Mothers Matter has launched a new consumer survey on the eco-points system. We are looking to involve end-users in the creation and design of new business models. Our aim is to develop an app showing the environmental impact of consumer choices when buying, reusing or recycling products.

Your input is crucial as we are looking to understand the preferences of end-users to better integrate them in the development of the new circular economy business models. 

2 September, 2019

The CIRC4Life consumer’s survey on LED lighting products is launched

The CIRC4Life consumer’s survey on LED lighting products is launched!

We are looking to involve end-users in the creation and design of new business models. Our aim is to develop new sustainable domestic and industrial lighting products. 

Your input is crucial as we are looking to understand the preferences of end-users to better integrate them in the development of the circular economy business models. 

29 July, 2019

CIRC4Life sustainable Design Challenge launched

The CIRC4life Design Challenge 2019 has been officially launched by Laurea University of Applied Sciences in Finland.


We invite design students, professionals, and citizens of the EU and worldwide to take part in designing a more sustainable lifestyle. It will be open for submissions until the September 29th.


The competition seeks answers to the following questions: How can we make sustainability information of a product visual and easy to understand? What kind of sustainability visualisation would have an impact on consumers purchasing decision? 


For more information, please visit this page: https://www.circ4life.eu/challenge-description

23 July, 2019

Rewarding consumers for their eco-friendly behaviours

The CIRC4Life project is creating a new eco-points system linked to an innovative incentive scheme to encourage end-users to reuse and recycle their products. It shows the environmental information of a product in a simplified way to end-users in order to promote informed sustainable consumption choices. It also introduces novel features called eco-credits. Users can accumulate these points obtaining eco-credits if they reuse or recycle a product. The end-user’s environmental impacts will be recorded in an eco-account thanks to a mobile app on their smartphones. They will be then able to recycle their products via an intelligent recycling system in a nearby collection point. Eco-credits can be transformed into a discount or a similar incentive when buying another product.

23 July, 2019

How can end-users be better involved in the development of business models?

The concept of a Circular Economy (CE) is based on interconnected companies that form infrastructure and economy, coming together and re-thinking the operating system itself. In this sense CE forms an ecosystem to solve complex problems, which cannot be solved by individual companies and organisations.

23 July, 2019

What are Living Labs and how are they being implemented in the CIRC4Life project?

Living Labs is a concept used as part of the stakeholder engagement process in our project in order to test in a real life setting new products or services. Laurea University of Applied Sciences in Finland is responsible for the Living Labs. Their role in the project is to develop a common framework and implementation plan for Living Labs, and to coordinate end-user and stakeholder involvement in the Living Lab activities. The CIRC4Life Living Lab is used both as a methodological approach towards development of Circular Economy Business Models, and as a process of engaging stakeholders in a systematic way. Living Lab activities started in October 2018 and will last until October 2020.

8 July, 2019

Reuse & Recycle survey finally launched

On the 5th of July we launched the consumer’s survey on attitudes to reuse and recycling concerning electronic and food products.  The main objectives are to involve end-users in the creation and design of the new business models and raise awareness about the importance of reuse and recycling.


The survey period will run until September 16th 2019 and we hope to collect many responses from all over Europe. 

2 July, 2019

How can we encourage end-users to maximise products’ lifetime?

Recyclia, the main entity handling electrical and electronic waste (WEEE), batteries and lighting products in Spain, has taken up the challenge to identify what type of incentive schemes would best encourage end-users to reduce food waste and to reuse and recycle electronic devices. They mapped existing incentive schemes, identified potential barriers, proposed solutions and policy recommendations to address these challenges.

The idea behind the incentive schemes is to find ways to make waste management attractive and beneficial to the general public in order decrease the amount of waste generated, increase the reuse and recycling ratios, thus, saving resources and raw materials.

04 June, 2019

CIRC4Life partners at WECF 2019

Several partners from the CIRC4Life research project (Laurea, Enviro Data and Make Mothers Matter) are participating at the 3rd  edition of the World Circular Economy Forum in Helsinki from 3 to 5 June 2019. Around 2000 practitioners from across the world have gathered to discuss how to scale up the circular economy.

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 776503. The views and opinions expressed in this website are purely those of the writers and may not in any circumstances be regarded as stating an official position of the European Commission.