5 February, 2020

19th of March - CEPS Policy Workshop on incentivising new circular economy business models in the context of the European Green Deal

Circular economy features as a key priority in the European Green Deal, which signals the new Commission’s ambition to accelerate the circular transition, and recognises the importance of developing markets for climate neutral and circular products.

Some key questions that need to be addressed in the coming years are the following: How can we encourage consumers and businesses to engage in circular approaches and business models? How do we create the business case and ensure consumer buy-in? Introducing the right incentives for circular economy business models and consumers will be key to achieve the circular economy potential.

4 February, 2020

CIRC4life presented at key trade WEEE and Agri-food events

On November 5th 2019, our partner Recyclia conducted its annual EcoEncuentro meeting, which gathered more than 200 professionals in the electronic recycling sector of Spain. The meeting aimed to present the current situation and future prospects of the recycling of waste of electrical and electronic equipment (WEEE) in Spain.


In addition, For its part, our partner ALIA took part in SEPOR the Livestock, Industry and Agrifood trade fair happening between the 4th and 7th November 2019. It is organized every year in Lorca (Murcia) and biodiversity, animal health and technological advances are presented and discussed. It is one of the most important and ancient trade fairs inside the Iberian Peninsula with more than 72,000  visitors.

4 February, 2020

Project Demonstrators about to be launched !

The CIRC4Life project is developing three new circular economy business models that aims to engage consumers in the transition towards a circular economy. The new business models are the following:


  1. Co-Creation of products and services with end-users

  2. Sustainable Consumption

  3. Collaborative Recycling/Reuse


These new business models will be demonstrated and piloted in 4 sectors by relevant industrial partners in Spain and the UK:

31 January, 2020

Results of surveys uncovering ways to engage consumers in the circular economy

Between July and October 2019, Make Mothers Matter conducted three consumer surveys covering the following topics:

  • Reuse and Recycling attitudes

  • The eco-points system (rewarding scheme for consumers adopting sustainable behaviours)

  • Sustainable lighting products


The  aim was to :

  • Uncover ways of engaging consumers in CE​ (circular economy)

  • Feed the development of business models and demonstrations​

  • Provide policy-relevant insights in the transition from linear to circular economy​

31 January, 2020

Announcement of CIRC4Life Design Challenge external winner

Based on the results of 190 votes, as well as feedback received through CIRC4Life project website, the winner is the label No.4 designed by the CIRC4Life project. However, the Design Challenge Jury has decided to reward the designer of label No. 1., Aleksanteri Repo, with the inclusive invitation to the Innovation Camp 2020, to be held in Spain, as the winner among external participants.

24 September, 2019

CIRC4Life collaboration with Getxo Municipality

On September 24th, our partners CIRCE and Indumetal are organising a workshop in Gexto (Spain) in collaboration with the Getxo Municipality, local businesses and citizens.  The objective is to motivate citizens & consumers to collect unused electrical and electronic products (such as tablets or mobile phones) in order to create a collaborative reuse and recycling system.

16 September, 2019

Our Survey on the Eco-Points system has been released!

Make Mothers Matter has launched a new consumer survey on the eco-points system. We are looking to involve end-users in the creation and design of new business models. Our aim is to develop an app showing the environmental impact of consumer choices when buying, reusing or recycling products.

Your input is crucial as we are looking to understand the preferences of end-users to better integrate them in the development of the new circular economy business models. 

2 September, 2019

The CIRC4Life consumer’s survey on LED lighting products is launched

The CIRC4Life consumer’s survey on LED lighting products is launched!

We are looking to involve end-users in the creation and design of new business models. Our aim is to develop new sustainable domestic and industrial lighting products. 

Your input is crucial as we are looking to understand the preferences of end-users to better integrate them in the development of the circular economy business models. 

29 July, 2019

CIRC4Life sustainable Design Challenge launched

The CIRC4life Design Challenge 2019 has been officially launched by Laurea University of Applied Sciences in Finland.


We invite design students, professionals, and citizens of the EU and worldwide to take part in designing a more sustainable lifestyle. It will be open for submissions until the September 29th.


The competition seeks answers to the following questions: How can we make sustainability information of a product visual and easy to understand? What kind of sustainability visualisation would have an impact on consumers purchasing decision? 


For more information, please visit this page: https://www.circ4life.eu/challenge-description

23 July, 2019

Rewarding consumers for their eco-friendly behaviours

The CIRC4Life project is creating a new eco-points system linked to an innovative incentive scheme to encourage end-users to reuse and recycle their products. It shows the environmental information of a product in a simplified way to end-users in order to promote informed sustainable consumption choices. It also introduces novel features called eco-credits. Users can accumulate these points obtaining eco-credits if they reuse or recycle a product. The end-user’s environmental impacts will be recorded in an eco-account thanks to a mobile app on their smartphones. They will be then able to recycle their products via an intelligent recycling system in a nearby collection point. Eco-credits can be transformed into a discount or a similar incentive when buying another product.

23 July, 2019

How can end-users be better involved in the development of business models?

The concept of a Circular Economy (CE) is based on interconnected companies that form infrastructure and economy, coming together and re-thinking the operating system itself. In this sense CE forms an ecosystem to solve complex problems, which cannot be solved by individual companies and organisations.

23 July, 2019

What are Living Labs and how are they being implemented in the CIRC4Life project?

Living Labs is a concept used as part of the stakeholder engagement process in our project in order to test in a real life setting new products or services. Laurea University of Applied Sciences in Finland is responsible for the Living Labs. Their role in the project is to develop a common framework and implementation plan for Living Labs, and to coordinate end-user and stakeholder involvement in the Living Lab activities. The CIRC4Life Living Lab is used both as a methodological approach towards development of Circular Economy Business Models, and as a process of engaging stakeholders in a systematic way. Living Lab activities started in October 2018 and will last until October 2020.

8 July, 2019

Reuse & Recycle survey finally launched

On the 5th of July we launched the consumer’s survey on attitudes to reuse and recycling concerning electronic and food products.  The main objectives are to involve end-users in the creation and design of the new business models and raise awareness about the importance of reuse and recycling.


The survey period will run until September 16th 2019 and we hope to collect many responses from all over Europe. 

2 July, 2019

How can we encourage end-users to maximise products’ lifetime?

Recyclia, the main entity handling electrical and electronic waste (WEEE), batteries and lighting products in Spain, has taken up the challenge to identify what type of incentive schemes would best encourage end-users to reduce food waste and to reuse and recycle electronic devices. They mapped existing incentive schemes, identified potential barriers, proposed solutions and policy recommendations to address these challenges.

The idea behind the incentive schemes is to find ways to make waste management attractive and beneficial to the general public in order decrease the amount of waste generated, increase the reuse and recycling ratios, thus, saving resources and raw materials.

04 June, 2019

CIRC4Life partners at WECF 2019

Several partners from the CIRC4Life research project (Laurea, Enviro Data and Make Mothers Matter) are participating at the 3rd  edition of the World Circular Economy Forum in Helsinki from 3 to 5 June 2019. Around 2000 practitioners from across the world have gathered to discuss how to scale up the circular economy.

24 April, 2019

Seminar: The Role of Families in achieving the Circular Economy

Make Mothers Matter is organising in partnership with the European Economic and Social Committee on the eve of the International Day of Families a seminar on “the Role of Families in achieving the Circular Economy”.

11 November, 2018

​CIRC4Life Innovation Camp is just around the corner

The CIRC4Life Innovation Camp will take place from 12 to 15th November. It is an open innovation and co-creation spring where multidisciplinary and multicultural teams work on developing user-centred solutions for a real-life challenge in a set timeframe.

24 October, 2018

Presentation of CIRC4Life project at the World Circular Economy Forum 2018

On 22nd October 2018, CIRC4Life coordinator Professor Daizhong Su and Georgios Tsimiklis from ICCS participated in the second edition of the World Circular Economy Forum 2018 (WCEF) taking place in Yokohama (Japan).

23 July, 2018

Collaboration with IHOPE

CIRCE, Indumetal, Recyclia had a project meeting with company Ihobe at Bilbao on 16th July. Ihopeis a publicly-owned company coming under the Basque Government's Ministry for the Environment, Territorial Planning and Housing. Ihobe supports the Basque Government in the implementation of the environmental policy and in the spreading of the environmental sustainability culture in the Basque Autonomous Community. Ihobe's mission as a publicly-owned company is to support the Basque Government's Minister for the Environment, Territorial Planning and Housing in the implementation of the environmental policy and in the spreading of the sustainability culture in the Basque Autonomous Community.

17 July, 2018


A €7.2-million (£6.4-million) project led by Nottingham Trent University is looking to develop a circular economy approach for everyday products and services throughout their life cycles.

The ‘CIRC4Life’ project is funded by the European Commission Horizon 2020 programme, a €77-billion (£68-billion) research and innovation funding programme running from 2014 to 2020, and aims to reduce carbon emissions and divert waste from landfill.

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 776503. The views and opinions expressed in this website are purely those of the writers and may not in any circumstances be regarded as stating an official position of the European Commission.