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By presenting the customer with options and the right methodology to assess the environmental impact of products, this model enables the consumer to make a more sustainable decision. The model also provides a traceability solution to monitor a product’s sustainability along the value chain and supports end-users and stakeholders to actively implement the circular economy via awareness raising and knowledge sharing activities.

The circular business model for driving sustainable consumption aims to deliver accountable, eco-oriented processing along the value chain, from producer to consumer.


It is based on five key technical developments:

  1. A traceability architecture providing sustainable, transparent, comparable information at product level

  2. An eco-shopping system providing information at the point of sale on the sustainability of products

  3. An eco-account system enabling consumers to track the impact of their consumption and  recycling habits and highlighting sustainable behaviours

  4. An attractive sustainability label indicating the eco-costs of the product, enabling consumers to compare the environmental impact of different products.

  5. An end-user app for easily checking and managing the eco-account and supporting sustainable purchase decisions

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