The CIRC4Life project is developing 3 new circular economy business models that aims to engage consumers in the transition towards a circular economy using 3 approaches: Co-Creation of products and services with end-users, Sustainable Consumption and Collaborative Recycling/Reuse.
These new business models will be demonstrated and piloted in 4 sectors electrical and electronic products (tablets, domestic and industrial lighting) and farming and agri-foods sectors (meat supply chain and organic vegetables). by relevant industrial partners in Spain and the UK:
DEMO 1 applies the business models into the sustainable development of domestic and industrial LED lights.
With regards to domestic lighting products, the demo will be launched in October 2020 until July 2021. A modular lamp based on the feedback collected via consumer reviews, consumer workshops and surveys is being developed by ONA using industrial scrap materials. Information will be provided to consumers on the environmental impact of each lamp available in the online shop, by showing the eco-points. Using eco-points, ONA will also offer discounts on new products, or incentivise consumers to bring back unused lamps.
With regards to industrial lighting products, Kosnic will be launching the demo in October 2020 until July 2021 in the Berkshire County (UK). Kosnic is developing a new modular lamp. A life-cycle-assessment was conducted with the support from NTU. Based on the result, the modular luminaire is designed with significantly reduced environmental impact. A leasing service is being co-created via a survey and 2 workshops with companies. This system encourages the ideals of collaborative reuse and recycling that the CIRC4Life project aims to achieve.
DEMO 2 focuses on developing a business model on the recycling and reuse of tablets by incentivising end-users, raising awareness and getting consumer’s preferences on reused/ refurbished WEEE. The DEMO will be launched in Getxo (Basque country, Spain) and will run from October 2020 until September 2021 in collaboration with the Getxo Local Authority. The objective is to place intelligent bins in several places including schools, to increase the collection of electronic devices for reuse or recycling. The Demo includes several activities in schools raising awareness on the circular economy and the potential role they can have in it. Please visit the specific page on the demo here (English) https://www.circ4life.eu/demo2,(Spanish) https://www.circ4life.eu/demo2-getxo, and (Basque) https://www.circ4life.eu/demo2-getxo-eus.
DEMO 3 applies the business models into a micro-farm in the production process of vegetables on the island of St. Martin’s (Isles of Scilly, UK) which will be launched in September 2020, running until September 2021. New products will be tested during the demo: organic apple juice and cider. On sustainable consumption, the demo will include the ecolabel which won the CIRC4Life Design Challenge that will indicate the environmental impact of the product, as well as trialling new biodegradable packaging. This value will be calculated using the Farm Carbon Calculator tool and the Life-cycle analysis. Scilly Organics will also examine how waste can be further sorted at the microfarm and better recycled, in particular with regards to farm plastics. In addition, support will be provided to a local pub in order to reduce food waste.
DEMO 4 applies the business models into the meat supply chain. The pilot action will take place in Lorca and Abarán villages (Murcia Region, Spain) and will involve the companies of ALIA’s holding group. It was launched in June 2020 and will run until July 2021.
Using living lab techniques, ALIA will incorporate sustainability preferences of consumers in the production of two new meat products (‘salchicha imperial and lomo’) and will implement different environmentally-friendly techniques along the whole value chain. Sustainable consumption will be encouraged by showing the eco-points and sustainable information of the new products at ALIA’s factory’s store and in a supermarket located in the municipality of Lorca, helping consumers on their sustainable purchase decisions. Awareness campaigns will also be conducted in order to foster sustainable consumption and the use of the CIRC4Life eco-account (via the app). With regards to collaborative recycling, incentives will be given to citizens in order to foster bio-waste recycling.