The CIRC4Life Business Models 
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The CIRC4Life project has developed the following three business models and has demonstrated them on a large scale in the electronics and the agri-food sector.

Co-creation is an underlying methodology to integrate stakeholder feedback in the development of a new products and services. This business model aims to bring end-users closer to the design and manufacturing phases by identifying consumer preferences and needs. It also foster an improved understanding of interactions between the different actors of the supply chain.

The circular business model for driving sustainable consumption aims to deliver accountable, eco-oriented processing along the value chain, from producer to consumer.

By presenting the customer with options and the right methodology to assess the environmental impact of products, this model enables the consumer to make a more sustainable decision. The model also provides a traceability solution to monitor a product’s sustainability along the value chain and supports end-users and stakeholders to actively implement the circular economy via awareness raising and knowledge sharing activities.

This collaborative model is based on a user-friendly waste collection system and aims to put citizens at the heart of the process.

The owner of the business model will develop a collection system for sorted residues by involving all stakeholders: citizens, but also municipalities, businesses and companies exploiting waste.

The recycling is supported by a free smartphone app, a traceability module and an eco-credits incentives scheme, which rewards citizens for sorting their waste and recycling reusable or repairable items.