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CIRCULAR ECONOMY BUSINESS MODELS: COLLABORATIVE REUSE & RECYCLING
This model is based on a user-friendly waste collection system. It includes a system for stakeholders to interact with each other to facilitate the use/reuse of end-of-life products and reduce waste, and implements an eco-credits awarding scheme to encourage people to recycle/reuse.
The key innovations of the CEBM are the ICT based reuse/recycling system; an eco-credit/eco-cost based consumer app; incentive schemes for reducing, reusing and recycling; and awareness activities.
This new circular economy business model is currently being piloted in Spain.
The below picture represents a schematic summary of the overall CEBM:
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