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CIRC4Life aims to:

  • develop three innovative circular economy business models to underpin new services with novel features in order to bring end-users closer to design and production phases.

  • develop a vendor-neutral and open source-based information logistical infrastructure to support the new business models.

  • demonstrate the economic and environmental feasibility of the new circular economy business models and exploit EU eco-innovative solutions in electrical and electronic equipment and vegetable farming

  • support end-users to be actively involved in developing, testing and implementing the circular economy models, by awareness raising and knowledge sharing 

  • impact design of new sustainable products and services by creating new markets, shortening supply chain length, reducing consumption of resources and materials, and through recovery of raw materials from WEEE.

  • communicate and disseminate the project's activities and results to stakeholders, EU decision makers and wider communities

  • produce cross-cutting policy recommendations on circular economy, based on the integration of lessons learnt in conducting this project.


CIRC4Life aims to implement the following innovations:

  • Big-data based system to collect consumers’ review data via e-commerce websites (e.g Amazon, eBay), online shops, etc. The consumer needs are then analysed and predicted via a large number of data collected. The big-data system has several novel features: automated data-gathering/extraction, online processing, high accuracy, wide coverage and fast prediction.

  • An innovative incentive scheme for promoting end-users to recycle and reuse their products, with the following novel features: eco-credits are awarded to end-users who recycle  used products; end-users’ environmental impacts related to their recycling/reusing activities are recorded in their eco-accounts; An intelligent recycling system facilitates the recycling activity for end-users at a nearby collection point.

  • An innovative tool for impacts’ accurate measurement and decision making for circular economy, which has the following innovative features: (i) Possibility to assess a wide range of environmental and social metrics combined in one; (ii) Businesses can use it as a product sourcing tool; (iii) It connects the business models for a circular economy; (IV) It is structured to enable updates to existing metrics and expansion to new metrics over time. (V) Businesses can use the decision-making function to make informed management decisions.

  • A novel ICT platform facilitating data exchange between stakeholders along the value chain to support the co-creation of the new business models with end-users, aiming to create value while reducing the environmental-social-economic impact

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