Announcing the results of the CIRC4Life Design Challenge 2019
The CIRC4Life Design Challenge, launched in July 2019, invited design students, professionals, and citizens EU - and worldwide, to take part in designing a more sustainable way of living.
The competition seeked answers to following questions:
How can we make sustainability information of a product visual and easy to understand?
What kind of sustainability visualisation would have an impact on consumers purchasing decision?
Designers were invited to send in their ideas and concepts, which were then displayed alongside results created previously during the project. After testing and collecting feedback from hundreds of consumers internationally, the results are as follows:
Winner: Label No. 4.
Designed by: CIRC4life project
(Aletta Purola, Designer working for CIRC4Life project)
2nd: Label No. 1.
Designed by: Aleksanteri Repo, Finland
3rd: Label No. 11.
Commonly well-known label used for presenting energy consumption.
Based on the results of 190 votes, as well as feedback received through CIRC4Life project website, the winner is the label No.4 designed by the CIRC4Life project. However, the Design Challenge Jury has decided to reward the designer of label No. 1., Aleksanteri Repo, with the inclusive invitation to the Innovation Camp 2020, to be held in Spain, as the winner among external participants.
Who are you, and what do you do?
My name is Aleksanteri Repo, and I am an entrepreneur from Kouvola, Finland. In all that I do, I try to think of the community and society around me, and I try to do things benefitting it. For example, arranging public art projects, running a co-working space or a bike share company.
Why did you take part in the competition?
Showing people, customers, the ecological impact of their choices, I’m sure, it encourages them to pick wisely. This competition can end up making a real difference for many people. And for many companies, that have to respond and move to a more sustainable production.
What do you think each of us, as individuals and as consumers, can do for sustainability?
We don’t have to cut back on enjoyment of life. We just need to stop for a second before making a choice of consumption or activity. Then choose the wiser alternative. We have to be a bit more aware.
What expectations for participating in the Innovation Camp 2020?
I’m just happy to take part and see how the journey goes!